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Publicity Explained

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Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.

The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media. Wikipedia

Whoever said inventing a better fly trap will make the world beat a path to your door forgot that no one ever bought a product they never heard of. And they definitely never tried to capture the attention of the press, whose editorial decisions and third party credibility determine whether a product or company will shine in the spotlight ... or languish in obscurity.

That's why it's so remarkable for one public relations firm to consistently help clients gain coverage in the most influential business and trade publications, earn industry recognition and increase sales.
 
Yet at Fresh Management, that's exactly what we do.

We understand your markets and the changes and trends within them. More importantly, we've built solid relationships with the business, trade, and consumer press - relationships based on our reputation for sound news judgment and a track record of bringing only the most newsworthy products, companies, and events to editors' attention.
 
Which is why if you've got a story to tell, no one can do a better job than Fresh in getting you the attention you deserve.

Fresh Assist - Publicity